Behind the scenes: How Assistant gets delightful

Every day some friends of mine toil (in the loosest sense of the word) to invest Google Assistant with personality that provides real moments of delight. David Pogue met with the team to find out how it works: 

“We actually have a team of writers from around the world to vet as much as we can the cultural appropriateness of the material that we put out,” Germick says. “Germans, we find, don’t particularly appreciate wordplay, in the pun sense. So our German writers need to work a different angle.” [Awkward!! —J.]

Fortunately for the Personality team, a principle they call “Fun in, fun out” is at play here. If you prefer an assistant without a helping of humor, you’ll never encounter it. If all you ever say to Assistant is “Set a timer for 15 minutes” and “Who was the third President?”, you won’t run into much of Assistant’s personality.

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