Motion graphics: Google’s design language for hardware

Here’s a cool 1-minute tour from Detroit’s Gunner agency:

We teamed up with Google, to reimagine how imagery could be unified across their hardware. Creating core design principles based on simplicity and abstraction, we developed a visual language that allowed us to depict their many devices and states, explain app features, and guide users’ interactions.

[Vimeo] [Via]

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