Let’s get upside down, baby. The AR tracking & rendering tech we’ve been making is bringing printed ads to life:
Inside the NYT, readers will find a full page ad in the Main News section and quarter page ads both in Arts and Business sections of the paper with a CTA encouraging readers to scan the ads with Google Lens, where they might find that things are stranger than they seem. 🙃
Tangentially related: this is bonkers:
This is amazing—Stranger Things 3's Starcourt Mall wasn't a sound stage. It was all built inside an actual dying mall in Georgia. And the set designers made more than simple storefronts—they made FULL INTERIORS, even for stores that were never seen on-screen… pic.twitter.com/v5RahFLPeR
— Andy Baio (@waxpancake) July 11, 2019