Google Lens makes the NYT… Stranger

Let’s get upside down, baby. The AR tracking & rendering tech we’ve been making is bringing printed ads to life:

Inside the NYT, readers will find a full page ad in the Main News section and quarter page ads both in Arts and Business sections of the paper with a CTA encouraging readers to scan the ads with Google Lens, where they might find that things are stranger than they seem. 🙃

Tangentially related: this is bonkers:

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