Lego Vidiyo promises AR filmmaking for kids

TikTok Micronaxx, here we come!

The high-key nutty (am I saying that right, kids?) thing is that they’ve devised a whole musical persona to go with it, complete with music videos:

L.L.A.M.A. is the first ever Lego mini-figure to be signed to a major label and the building toy group’s debut attempt at creating its own star DJ/ producer.

A cross between a helmet headed artist like Marshmello and a corporate synergy-prone artificial entity like Lil Miquela, L.L.A.M.A., which stands for “Love, Laughter and Music Always” (not kidding), is introducing himself to the world today with a debut single, “Shake.”

It appears that this guy & pals fly around on giant luckdragon-style copies of our goldendoodle Seamus, and I am here for that.

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