They’re using using deepfakes for scripted micro-storytelling:

The new 10-episode Snap original series “The Me and You Show” taps into Snapchat’s Cameos — a feature that uses a kind of deepfake technology to insert someone’s face into a scene. Using Cameos, the show makes you the lead actor in comedy skits alongside one of your best friends by uploading a couple of selfies. […]

The Cameos feature is based on tech developed by AI Factory, a startup developing image and video recognition, analysis and processing technology that Snap acquired in 2019.  […]

According to Snap, more than 44 million Snapchat users engage with Cameos on a weekly and more than 16 million share Cameos with their friends.

I dunno—to my eye the results look like a less charming version of the old JibJab templates that were hot 20 years ago, but I’m 30 years older than the Snapchat core demographic, so what do I know?