Ketchup goes AI…? Heinz puts DALL•E to work

Interesting, and of course inevitable:

“This emerging tech isn’t perfect yet, so we got some weird results along with ones that looked like Heinz—but that was part of the fun. We then started plugging in ketchup combination phrases like ‘impressionist painting of a ketchup bottle’ or ‘ketchup tarot card’ and the results still largely resembled Heinz. We ultimately found that no matter how we were asking, we were still seeing results that looked like Heinz.”

Pass the Kemp!

[Via Aaron Hertzmann]

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