Reinterpreting classic instrument clusters in the age of CarPlay

“Tell me about a product you hate that you use regularly.” I asked this question of hundreds of Google PM candidates I interviewed, and it was always a great bozo detector. Most people don’t have much of an answer—no real passion or perspective. I want to know not just what sucks, but why it sucks.

If I were asked the same question, I’d immediately say “Every car infotainment system ever made.” As Tolstoy might say, “Each one is unhappy in its own way.” The most interesting thing, I think, isn’t just to talk about the crappy mismatched & competing experiences, but rather about why every system I’ve ever used sucks. The answer can’t be “Every person at every company is a moron”—so what is it?

So much comes down to the structure of the industry, with hardware & software being made by a mishmash of corporate frenemies, all contending with a soup of regulations, risk aversion (one recall can destroy the profitability of a whole product line), and surprisingly bargain-bin electronics.

Despite all that, talented folks continue to fight the good fight, and I enjoyed John LePore’s speculative designs that reinterpret the instrument clusters of classic cars (from Corvettes to DeLoreans) through Apple’s latest CarPlay framework: