Adobe MAX 2026: Impressions & Sneaks

I’ve been radio-silent here for a week as I’ve been attending Adobe MAX in Miami.

On the whole I found the show to be lively and uplifting. After last year’s show in LA, I characterized attendees as “Overwhelmed But Optimistic.” I think that holds true now as well, but with a greater tilt towards optimism. Sure, everyone feels perpetually behind the curve in learning about, much less adopting, the daily onslaught of new tech—and indeed we are! But as I’m fond of reminding people, it’s like baseball: if you get out only 7 out of 10 times, you’re going to the Hall of Fame. Be kind in calibrating what winning looks like.

I’ll have a lot more to say about specific technologies & developments, but for now here’s the whole Sneaks presentation—always a high point of the conference. To be continued!