Hasselblad has announced new cameras, the H2 and H2D, as well as new camera backs. The press release included the following info of interest to those eager to see a common standard adopted for digital raw capture:
Open standards – redefining the way professional photographers work
Hasselblad has partnered closely with Adobe to make its new products fully compatible with Adobe’s raw image format DNG (‘Digital Negative’), bringing this new technology standard to the professional photographer for the first time. The DNG file format enables raw, compressed image files to be opened directly in Adobe Photoshop CS. This allows photographers to operate quickly and efficiently, reducing the “downtime” taken to process image data and enabling final images to reach the customer more quickly. Hasselblad image files now carry a full set of metadata, including capture conditions, keywords and copyright, facilitating work with image asset management solutions. For specialist commercial photographers the full productivity and creative freedom offered by Hasselblad’s FlexColor workflow software is also available via importing the DNG file. The new FlexColor now allows the photographer to manipulate color temperature and compare image details across multiple images for precise image selection.