Color me deeply skeptical, but intrigued: The BBC reports on an app that modifies the paper version of The Tokyo Shimbun in ways kids might appreciate:
“What it’s really about is something that’s been talked about for a long time, about content being presented in different ways depending on who the user is,” he said.
“It means two versions of the content – a grown-up one and the kids one. That has enormous potential. It also tackles a big gap in young readership.
This makes me oddly wistful: I’m Proust-ing out, almost smelling the newsprint & listening to the “funny papers” rattle as my dad read me cartoons, or as he’d read news & obits with a drink after work. The real obit, of course, is for the paper newspaper: I’m afraid all this will show up as a quaintly hilarious discovery that flits by on some future adult’s in-optic-nerve newsfeed. But whatever; I’m suddenly, and surprisingly, all choked up.
“Color me deeply skeptical” – but why ? This sort of thing is hardly new. Kevin P. Keane in the IAPHC, The Graphic Professionals Resource Network facebook group chronicles AR use in ads nearly every day – why not content then ? I recently went to the Getty Museum, and you could hear narration that explained a piece that was ‘for kids’ and ‘for adults’ – that made sense to me.