I love this bit from Khoi Vinh, occasioned by Google’s recent Smarty Pins map/trivia game:

Apple fans like myself often criticize Google for doing things that Apple would never do, and Smarty Pins is a prime example of that. Aside from being an unfair criticism, it’s pointless. The fact that Google endeavors to produce silly things like this is on the whole a positive thing, I believe. It’s acting according to its own compass, which is what every company should be doing.

At Adobe I used to say, “We’ll never out-Apple Apple. We’ll never be more mysterious & magical, so let’s be ourselves—conversational and down-to-earth.”

Or as Steve Jobs said, “Your time is limited, so don’t waste it living someone else’s life.”