Hats off to the clever & industrious Aric Guite:
The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo as inspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aric’s feed, with each art director tagged along with a caption asking to collaborate. Together, the photos create an entirely fresh and one-of-a-kind promo piece that is unique to each art director.