Gatorade’s amazing ad uses water & strobes to print on air

You know what wasn’t 1/10th as elegant or impressive as this? Me sweating through box jumps today. So behold something prettier:

PetaPixel writes,

The water printer itself comprises over 20,000 parts, and took over 5,000 man hours to construct. The printer they built had 2,048 individual nozzles, which turned on and off within 2 milliseconds. The strobes were then set to freeze the droplets mid-air. James Medcraft, the project’s director of photography explains: “We’re using the flash to freeze the water droplets at a very precise moment in space, and we’re having to do that with millimeter and microsecond accuracy.”

Here’s a look behind the scenes:



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