“Nutella Unica”: Algorithmic hazelnut artwork FTW

Warhol painted dozens of identical Campbell’s soup cans. Now, thanks to algorithmically driven printing, every consumer object can be unique:

With the help of Ogilvy & Mather Italy, seven million Nutella jars were made, each donned in a one-of-a-kind label. The packaging design for the ‘Nutella Unica’ series was brought to life using an algorithm that combined colors and patterns to create millions of dissimilar arrangements. 

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