“Let’s-A go!” Mario Kart comes to Google Maps

Happy “Mar10” Day! All this week you can have a little Italian plumber & his kart drive along with you:

To get started, you’ll need to first update your app from Google Play or the App Store. Next, simply click on the yellow “?” icon found on the bottom right of your Google Maps app on Android or iOS. You’ll then see a prompt to enable Mario Time!

Whenever I see these little “why the heck not?” bits from Google, I think of this observation from Khoi Vinh, occasioned by the Smarty Pins map/trivia game:

Apple fans like myself often criticize Google for doing things that Apple would never do, and Smarty Pins is a prime example of that. Aside from being an unfair criticism, it’s pointless. The fact that Google endeavors to produce silly things like this is on the whole a positive thing, I believe. It’s acting according to its own compass, which is what every company should be doing.

At Adobe I used to say, “We’ll never out-Apple Apple. We’ll never be more mysterious & magical, so let’s be ourselves—conversational and down-to-earth.”

Or as Steve Jobs said, “Your time is limited, so don’t waste it living someone else’s life.”


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