1,760 LED screens dance in Coke’s epic 3D billboard

A new drink awaits you in the off-world colonies! A chance to imbibe again…

Atlanta Inno writes,

Coca-Cola unveiled the six-story digital advertisement in August, winning two Guinness World Records titles: “The Largest 3D Robotic Billboard” and “The First 3D Robotic Billboard.” The company has featured an advertisement in Times Square for more than 97 years and the latest sign features 1,760 independently moving LED screens, creating a multisensory experience for the audience, according to a news release.

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[Vimeo]

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