“Bumping the Lamp”: AR storytelling insights from Roger Rabbit (for real!)

If you’re interested in making augmented reality characters feel natural in the real world, it’s well worth spending a few minutes with this tour of some key insights. I’ve heard once-skeptical Google AR artists praising it, saying, “This video is a treasure trove and every artist, designer or anyone working on front-end AR should watch it.” Enjoy, and remember to bump that lamp. 🙂 

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[YouTube] [Via Jeremy Cowles]

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