“The World Deserves Witnesses”

Lovely work from Leica, testifying to the power of presence, capture, and connection.

Per PetaPixel,

“A witness, someone who sees what others simply watch,” the company writes in a description of the campaign. “When Leica invented the first 35mm camera in 1914, it allowed people to capture their world and the world around them and document its events, no matter how small or big they were. Today, as for more than one century, Leica keeps celebrating the witnesses, the ones who see the everyday beauty, grace and poetry, and the never ending irony and drama of our human condition, and bring their cameras to the eye in order to frame it and fix it forever.

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