I find myself recalling something that Twitter founder Evan Williams wrote about “value moving up the stack“:

As industries evolve, core infrastructure gets built and commoditized, and differentiation moves up the hierarchy of needs from basic functionality to non-basic functionality, to design, and even to fashion.

For example, there was a time when chief buying concerns included how well a watch might tell time and how durable a pair of jeans was.

Now apps like FaceTune deliver what used to be Photoshop-only levels of power to millions of people, and Runway ML promises to let you just type words to select & track objects in video—using just a Web browser. 👀