[Adobe] announced a tool that allows consumers to point their phone at a product image on an ecommerce site—and then see the item rendered three-dimensionally in their living space. Adobe says the true-to-life size precision—and the ability to pull multiple products into the same view—set its AR service apart from others on the market. […]
Chang Xiao, the Adobe research scientist who created the tool, said many of the AR services currently on the market provide only rough estimations of the size of the product. Adobe is able to encode dimensions information in its invisible marker code embedded in the photos, which its computer vision algorithms can translate into more precisely sized projections.