John Gruber recently linked back to this clip in which designer Neven Mrgan highlights what feels like an important consideration in the age of mass-generated AI “designs”:

I think that was what mattered is that they looked rich, they looked like a lot of work had been put into them. That’s what people latch onto. It seems it’s something that, yes, they should have spent money on, and they should be spending time on right now.

Regardless of what tools were used in the making of a piece, does it feel rich, crafted, thoughtfully made? Does it have a point, and a point of view? As production gets faster, those qualities will become all the more critical for anything—and anyone—wishing to stand out.