Another year, another example of Honda creating some of the most interesting ads in the game.
PetaPixel shows a number of stills from the ad & writes,
Honda recently enlisted [animator Adam] Pesapane’s services to create the ad above, titled “Paper.” It runs just 2 minutes, but it took 4 months of work to create!
The hands you see in the ad are real people who were placing roughly 3,000 unique illustrations in front of the camera, allowing the animation to be created one frame at a time.
Here’s a peek behind the scenes: