The terrific behind-the-scenes making of Apple’s “Welcome Home”

Spike Jonze, a quarter century on from Sabotage (Dios mio…), continues to crush it. AdWeek writes,

The almost seven-minute mini-documentary, directed by Danilo Parra, explores all the creative disciplines in wonderful detail, shedding light on the challenges that the intricate piece presented every step of the way.

And if you somehow haven’t seen the finished piece, enjoy:

[YouTube 1 & 2]

One thought on “The terrific behind-the-scenes making of Apple’s “Welcome Home”

  1. Wow! I’m amazed at the vision, the creativity, the effort, and the level of detail needed to bring the vision to life. So Cool!

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