“80% of life is showing up,” Woody Allen said. If you never post your photo or video, you can pretty well guess the number of likes it’ll garner.
Instagram knows that the #1 predictor of whether a photo or video will get engagement (i.e. likes, comments) is how quickly it gets posted. (There’s a reason it’s not called “Latergram.”) The limitations of Instagram are what help people get across the finish line.
I used the nicely executed YouTube Capture app a bit over the holiday break. To my surprise, although it works just as advertised, I never shared anything I made with it, whereas I shared half a dozen videos I made with Instagram.
Instagram battles against “the paradox of choice.” Studies show that for every additional 401(k) plan a company offers, employee participation goes down. Why? Because when people have the option to dig in & do more research (work) to achieve the ideal outcome, they get paralyzed and don’t actually complete the mission.
That’s how I’m finding YouTube Capture: It’s easy to capture a bunch (i.e. more than 15 seconds) of footage, then optionally go back and trim, edit, re I’m on the hook to go back and review/trim it, meaning that I… oh sure, I will, soon… I swear… {life intervenes}.
“A good plan violently executed now is better than a perfect plan executed next week,” said George Patton. Same goes for pics & vids, General.