The beautiful Paper ad I blogged on Sunday is just the latest installment in Honda’s rich creative history. It’s worth taking a look back at some terrific ads from the last decade—and these are just the ones I’ve blogged!

• “The Cog” (Rube Goldberg a go-go)
• Damn cool 3D animation from Honda
• Honda does Tron
• The “Crave” series (e.g. “Popcorn“)
• Honda’s weirdly looping new ad
• A cool two-sided video from Honda
• Honda’s beautiful visual trickery