Director Matan Cohen-Grumi shows off the radical acceleration in VFX-heavy storytelling that’s possible through emerging tools—including Pika’s new Scene Ingredients:

For 10 years, I directed TV commercials, where storytelling was intuitive—casting characters, choosing locations, and directing scenes effortlessly. When I shifted to AI over a year ago, the process felt clunky—hacking together solutions, spending hours generating images, and… pic.twitter.com/pJUamLFgWI

— Matan Cohen-Grumi (@MatanCohenGrumi) December 18, 2024