Having made an animated GIF raindrop cover for the magazine a couple of years back (and my kid into a lion via his Petting Zoo app), Christoph Niemann has outdone himself to create a 3D AR experience that one can view by pointing a tablet at the magazine. Behold:

The mag writes,

According to the illustrator, the animated version is embedded with hidden surprise details that viewers can discover by moving and tilting their device. The free app, created for The New Yorker by London studio Nexus Interactive Arts, also allows full-page Qualcomm adverts on the inside covers to become interactive.

[YouTube]