Warhol painted dozens of identical Campbell’s soup cans. Now, thanks to algorithmically driven printing, every consumer object can be unique:
With the help of Ogilvy & Mather Italy, seven million Nutella jars were made, each donned in a one-of-a-kind label. The packaging design for the ‘Nutella Unica’ series was brought to life using an algorithm that combined colors and patterns to create millions of dissimilar arrangements.
Love this concept, lets start to think how we can use the idea in other areas.