Google steps up virtual try-on with Doppl

As I’ve noted previously, Google has been trying to crack the try-on game for a long time. Back in the day (c. 2017), we really want to create AR-enabled mirrors that could do this kind of thing. The tech wasn’t quite ready, and for the realtime mirror use case it likely still isn’t, but check out the new free iOS & Android app Doppl:

In May, Google Shopping announced the ability to virtually try billions of clothing items on yourself, just by uploading a photo. Doppl builds on these capabilities, bringing additional experimental features, including the ability to use photos or screenshots to “try on” outfits whenever inspiration strikes.

Doppl also brings your looks to life with AI-generated videos — converting static images into dynamic visuals that give you an even better sense for how an outfit might feel. Just upload a picture of an outfit, and Doppl does the rest.