Hey, remember the pandemic? We sure made some impulse buys then, didn’t we?

For me it was Insta360’s bizarre, modular 360º camera plus the elaborate mounting kit that promised to strap its shards onto the top & bottom of my DJI Mavic, enabling some magical, drone-less captures. Suffice it to say the thing was a complete POS—dysfunctional even as a handheld action cam, much less as a bunch of theoretically interconnected pieces thousands of feet in the air.

And yet… who doesn’t love the promise of capturing immersive footage that enables crazy post-processing camera moves? Insta’s on it, releasing their first 360º drone, the Antigravity A1:

Some cool details:

With Antigravity’s proprietary FreeMotion technology, the drone — together with the Vision goggles and Grip controller — enables an immersive flying experience that feels both natural and intuitive. Pilots can fly in one direction while looking in another. This level of immersion enables more freedom to explore. The 360 immersion doesn’t end just because the drone lands — recorded footage can be viewed in 360 over and over again, letting users discover new angles every time they watch.