In April 2010 Adobe shipped new, 64-bit, Cocoa-based versions of Premiere Pro & After Effects (along with, of course, 64-bit Photoshop). Premiere Pro notably included the new Mercury Engine, offering breakthrough performance by tapping into customers’ graphics hardware (GPUs).
How has the market–especially the Mac market–responded? Here’s what I gleaned from a presentation by Adobe VP Jim Guerard:
- Adobe’s Professional Video business grew 22% year-over-year (compared to Apple’s stated 15% growth in pro video). The video industry on the whole grew on average of 7% year over year.
- 30% growth of overall unit volume.
- 45% growth on Mac unit volume; 44% revenue growth on the Mac.
- Premiere Pro
- Growth Premiere Pro of over 1.5 million seats to 2.3 million in 2010 (compared to Apple’s stated “just over 2 million” seats of Final Cut Pro).
- This does not include legacy seats and is not based on upgrades. It’s completely new software seats of Premiere Pro.
If you’re interested in making the switch, check out these videos.
New After Effects PM Steve Forde is candid in writing about how he didn’t like Premiere & ignored it before coming to Adobe. Adobe’s commitment shown in the CS5 rewrite, however, and the results it yielded were part of what drew him to join the company.
“To all those asking me for comment on the launch of [Final Cut Pro X],” Steve writes, “I have none. What right do I have to publicly comment on the hard work any vendor does in creating software and bringing it to market?” I’d simply add that moving a large, powerful application to a completely different foundation is a major challenge. While moving Photoshop from Carbon to Cocoa, we always figured that if anyone could empathize, it was the Final Cut team. Hats off to anyone who scales that mountain, wherever they happen to work.