Little did I know that a stick bomb is a “spring-loaded device constructed out of flat sticks woven together under tension,” much less that 30,000 of them + an RC toy Subaru would make for a really unique commercial:
http://www.youtube.com/watch?v=PvQ9InhEKu0
As usual I find the making-of video (capturing three days of work in a Japanese studio) even more interesting than the finished product: