Having worked at a couple of interactive ad shops, I’m always interested in seeing what’s being created these days:
- Pepsi is running a contest to design the next Pepsi can (more info in the press release). Watching the site, my wife remarked, "Now there’s a sound I don’t like to hear in isolation–that wet, pouring sound…"
- Speaking of unique packaging, Nintendo is offering a chance to win custom-painted Wii consoles. [Via]
- How about a scrumptious Whopper? Er, maybe not: food photography, advertising vs. reality. [Via]
- In response to visual chaos, São Paulo goes ad-free, with eerie results (photo set). [Via]. I’m headed there in two weeks & will keep my eyes peeled for the lack of ads. In a somewhat similar (but voluntary) vein, Clear Channel is trying out commercial radio without the commercials.
- Lastly, here’s a solid–and I do mean solid–ad for Reynolds Wrap.
I love advertising like that Reynolds Wrap ad. Use something existing and make it useful. It really gets your attention.
São Paulo has sign skeleton’s all over the place! Are local business even being made to take down their signs?
re:Pepsi Can. As usual it’s US only. Boo I hate it, I can never enter any of the contests in the global world of today, because marketing funds are still local, and so are the customers that will buy the can i guess, in this case.