Interesting: Google’s Swiffy project “converts Flash SWF files to HTML5, allowing you to reuse Flash content on devices without a Flash player (such as iPhones and iPads).” The gallery includes some ads & simple games. According to the FAQ,
How is Swiffy different than Wallaby?
Wallaby is an installable tool that converts .fla files, whereas Swiffy is a web-based tool that converts .swf files. Wallaby focuses on reusing parts of a Flash file in HTML, and thus produces code that can be edited by the developer, whereas Swiffy generates an efficient format that is not that easily editable.
What does Adobe think of Swiffy?
Adobe is pleased to see the Flash platform extended to devices which don’t support the Flash player. The result is that anyone creating rich or interactive ads can continue to get all the authoring benefits of Flash Pro and have the flexibility to run the ad in the Flash Player or HTML depending on what’s available on the system. Google and Adobe look forward to close collaboration around efforts like these.
The whole point of what we do remains, as always, solving customer problems; specific formats & runtimes are just means to that end. Onward.