“We invented a way of dual-path encoding where we would shoot still and video simultaneously with no data loss,” Whitehorn says. “We wouldn’t drop data yield down at all. We would bring in full-resolution video and full-resolution stills at the same time… What that means is you have this living asset, that moment will be alive — you can always scrub that moment and get that perfect smile.”
The camera trades away megapixels (coming at 4, vs. a more typical 8+) for quality: “What we realized is that megapixels is just a metric for blue shirts in Best Buy.”
Another neat feature: Zoe mode starts recording video before you even press the record button so you don’t miss a moment. “Think of it as TiVoing your life.”
Video also can be shot in an “always on” HDR mode at full 1080p resolution or in slow motion.