This is either rather brilliant or a very elaborate prank/troll—or both. PetaPixel writes,

The Tel Aviv restaurant Catit and Carmel Winery have teamed up for a new project called Foodography. It’s a new meal experience that features newly designed plates that help you shoot quality food photos with your smartphone…The Foodography experience costs $155 an hour and will be offered at Catit through June 2015.

[YouTube]