For years we’ve known that browsing friends’ highlight reels on Facebook makes people sad. The interesting corollary, however, is that Snapchat—by emulating in-person interactions—makes people happier, at least relatively speaking. My takeaways from a new University of Michigan study:
- Ephemeral = intimate, chill, satisfying.
- This produces more happiness than curated worlds (highlight reels) like Facebook & Instagram.
- It’s second only to face-to-face interactions (which feel similar—spontaneous, mundane).
- You pay more attention to what’s fleeting because you can’t see it again.
- Snapchat’s “less supportive” (and thus more genuine?) than other media (“OMG ur so hot!!”).