I don’t want you to call me “passionate”

I want instead to make people take action.

In 1983, advertising pioneer David Ogilvy summarized his mission as follows: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip’.”

Product management is often an art in creating impact without much formal authority. Back to it I go.

[Via]

Leave a Reply

Your email address will not be published.