“It’s kind of like Google Cardboard—with fries.”

The “fine” motor skills of a young child’s greasy fingers? Yes, that’s just what I want applied to the expensive, fragile phone on which I’m trying to retreat into my own reality. :-p

Still, kinda cool:

AdWeek writes,

The push is tied to the Swedish “Sportlov” recreational holiday, during which many families go skiing. With this in mind, McD’s created a ski-themed VR game, “Slope Stars,” for use with the oggles (though they work just as well with any mobile VR experience). The game can also be played in a less immersive fashion without them. 

[YouTube]

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