Exciting work from Speakable:

Action Button, which is a snippet of code that lives on publishers’ article pages and gives their readers the option to take direct action. Speakable’s technology is able to understand the content and sentiment of an article and match it with the proper non-profit partner.

From there, users can click the Action Button to send an email to a legislator or tweet to a decision-maker or even make a donation.

[Vimeo]