Cinematography: Making the Apple Watch faces with practical effects

Whoa—songs of ice & fire:

“We probably could have done this digitally, but we actually shot all of this practically in a studio” says Alan Dye, Apple Vice President of User Interface Design, of the motion faces. “What I love about the fact that we did this is that it’s just so indicative of how the design team works. It was really about bringing together some of our various talents to create these faces. There are of course art directors, and color experts, and graphic designers, but also model makers who helped build these structures that we would eventually, you know, set on fire.”

NewImage

[YouTube]

Leave a Reply

Your email address will not be published.