Hmm—from the look of the skinned models to the project hosting on Indiegogo, I wouldn’t have expected this from Lego—but I can dig it:
LEGO FORMA is a premium LEGO experience designed for adults looking for a fun, engaging way to reconnect with their creative side. LEGO FORMA mechanical models are cleverly designed but simple to assemble. Sturdy rods and parts combine with customizable skins to create a joyful creative challenge. Taking design cues from nature, LEGO FORMA incorporates life-like movement, colors, and patterns. The result is an elegant conversation piece that’s a tasteful addition to any room.
[YouTube] [Via Tony Scott]