Amazing editing in Nike’s new ad

Masterful match-cuts; moving message.

Muse writes,

The W+K team—working with Pulse Films director Oscar Hudson, Joint editors Peter Wiedensmith and Jessica Baclesse, and the visual effects team at A52—researched 4,000 sports action sequences and chose 72 of them to combine into 36 split-screen moments, where the action on both sides appears to meld into one.

Nike’s not alone in leaning into juxtaposition in a time of ‘rona: check out this fun, cheeky campaign for German rail travel, built in part using an algorithm that searches for visual similarities:

[Via Peyman Milanfar & Mogan Shieh]

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