Adobe makes a billion-dollar bet on cloud video collaboration

Back in 1999, before I worked at Adobe, a PM there called me to inquire about my design agency’s needs as we worked across teams and offices spread over multiple time zones. In the intervening years the company has tried many approaches, some more successful than others (what up, Version Cue! yeah, now who feels old…), but now they’re making the biggest bet I’ve seen:

With over a million users across media and entertainment companies, agencies, and global brands, Frame.io streamlines the video production process by enabling video editors and key project stakeholders to seamlessly collaborate using cloud-first workflows.

Creative Cloud customers, from video editors, to producers, to marketers, will benefit from seamless collaboration on video projects with Frame.io workflow functionality built natively in Adobe Creative Cloud applications like Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop.

I can’t wait to see how all this plays out—and if you’re looking for the ear of a PM on point who’d like to hear your thoughts, well, there’s one who lives in my house. đŸ™‚

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