Nine years ago, Google spent a tremendous amount of money buying Nik Software, in part to get a mobile raw converter—which, as they were repeatedly told, didn’t actually exist. (“Still, a man hears what he wants to hear and disregards the rest…”)

If all that hadn’t happened, I likely never would have gone there, and had the acquisition not been so ill-advised & ill-fitting, I probably wouldn’t have come back to Adobe. Ah, life’s rich pageant… ¯\_(ツ)_/¯

Anyway, back in 2021, take ‘er away, Ryan Dumlao: