“A brief & beautiful bubble in design history”

I always love a good dive into learning not just the what and the how of how things—in this case materials from the US federal government—was designed, but why things were done that way.

This video’s all about the briefly groovy period in which Federal designers let it all hang out. From the NASA Worm, to the EPA’s funkadelic graphics, to, heck, the Department of Labor acting like it just took mushrooms, this was an unquestionably adventurous period. And then it stopped. What went wrong?

The Federal Graphics Improvement Program was an NEA initiative started under Richard Nixon, and its brief reign inspired design conventions, logo revamps, and graphics standards manuals. But it was also just a cash infusion rather than a bureaucratic overhaul. And as a result, we only remember toasty Federal Graphic Design, rather than enjoy its enduring legacy.

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