From Dana Rao, Adobe’s General Counsel & Chief Trust Officer:
Adobe has proposed that Congress establish a new Federal Anti-Impersonation Right (the “FAIR” Act) to address this type of economic harm. Such a law would provide a right of action to an artist against those that are intentionally and commercially impersonating their work or likeness through AI tools. This protection would provide a new mechanism for artists to protect their livelihood from people misusing this new technology, without having to rely solely on laws around copyright and fair use. In this law, it’s simple: intentional impersonation using AI tools for commercial gain isn’t fair.
This is really tricky territory, as we seek to find a balance between enabling creative use of tools & protection of artists. I encourage you to read the whole post, and I’d love to hear your thoughts.