I’m really happy & proud that Firefly now enables uploading your own images & mixing them into your creations. For months & months, this has been users’ number 1 feature request.

But with power comes responsibility, of course, and we’ve spent a lot of time thinking about ways to discourage misuse of the tech (i.e. how do we keep this from becoming a rip-off engine?). I’m glad to say that we’ve invested in some good guidelines & guardrails:

First, we require users to confirm they have the right to use any work that they upload to Generative Match as a reference image.

Second, if an image’s Content Credentials include tags indicating that the image shouldn’t be used as a style reference, users won’t be able to use it with Generative Match. We will be rolling out the ability to add these tags to assets as part of the Content Credentials framework within our flagship products.

Third, when a reference image is used to generate an asset, we save a thumbnail of the image to help ensure that the use of Generative Match meets our terms of service. We also note that a reference image was used in the asset’s Content Credentials. Storing the reference image provides an important dose of accountability.

To be clear, these protections are just first steps, and we plan to do more to strengthen protections. In the meantime, your feedback is most welcome!