Nice props from The Futurum Group:

Here is why: Adobe Firefly is the most commercially successful generative AI product ever launched. Since it was introduced in March in beta and made generally available in June, at last count in October, Firefly users have generated more than 3 billion images. Adobe says Firefly has attracted a significant number of new Adobe users, making it hard to imagine that Firefly is not aiding Adobe’s bottom line.