As soon as Google dropped DreamBooth back in 2022, people have been trying—generally without much success—to train generative models that can incorporate the fine details of specific products. Thus far it just hasn’t been possible to meet most brands’ demanding requirements for fidelity.

Now tiny startup Flair AI promises to do just that—and to pair the object definitions with custom styling and even video. Check it out:

You can now generate brand-consistent video advertisements for your products on @flairAI_

1. Train a model on your brand’s aesthetic
2. Train a model on your clothing or product
3. Combine both models in one prompt
4. Animate✨

In beta – comment/RT for access and free credits pic.twitter.com/88NYLVOFSQ

— Mickey Friedman (@mickeyxfriedman) October 7, 2024